Filling the Schedule: A “Near Me” Local SEO Strategy
Client: A local, one-man handyman business serving a large suburban area.
Challenges We Faced
The client was skilled but invisible online, relying entirely on word-of-mouth:
No “Map Pack” Ranking
He was on Page 3 of Google Maps for “handyman near me” and “home repair.”
Unoptimized GMB
His GMB profile had no photos, incorrect hours, and only 3 reviews.
Generic Service Page
He had one page for “Services,” which didn’t rank for specific jobs like “drywall repair” or “deck staining.”
Zero Organic Leads
He got zero calls from Google search.
No Local Authority Signals
Lack of service-area content, local backlinks, and customer testimonials weakened local trust and visibility.
Get More Local Jobs
“Is your phone silent? Our General Handyman SEO strategy puts you in the Map Pack for homeowners ready to hire.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We claimed and optimized his GMB, adding “Handyman” as the primary category and listing all specific services.
We posted weekly photos of completed projects (before/after).
We launched a text-message review campaign to past clients.
Service Page Optimization
We built 8 new pages, one for each core service (e.g., “Drywall Repair,” “Painting,” “Furniture Assembly”).
We optimized these pages with Local Keyword Research targeting his specific town and county.
Off-Page SEO (Local Link Building)
We built citations on local directories (Nextdoor, Angi) to establish his business presence.
Technical SEO
We added a simple, sticky “Call for a Quote” button to the mobile site.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 2/mo | 45/mo | +2150% |
| Map Pack Rankings (“handyman near me”) | #25 | #2 | +23 spots |
| Total Organic Jobs Booked | 1/mo | 30/mo | +2900% |
Free Local SEO Audit
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Advice for Marketers & Brand Owners
- Don’t be generic. A “Handyman” page is good, but a “Drywall Repair” page is better for specific searches.
- GMB is your storefront. For local services, your Google Map listing is more important than your website.
- Photos prove your skill. “Before and after” photos on GMB build trust instantly.
Extra Factors That Made It Work
- The Reputation Management strategy took him from 3 to 40 reviews in 5 months.
- The sticky “Call Now” button on mobile captured users with immediate needs.
- Targeting specific neighborhoods in service pages helped him rank for “handyman in [Neighborhood].”
