Driving B2B Leads with Google Video Rich Snippets
Client: A B2B SaaS company specializing in data analytics software.
Challenges We Faced
The client had excellent, high-value tutorial videos on their blog, but they were completely invisible in Google Search:
No Video Rich Snippets
Their blog posts were ranking, but the video thumbnails were not appearing in Google search results, leading to low CTR.
Poor Video Indexing
Google had no idea the videos existed. The Google Search Console Video Indexing report showed “0 videos indexed.”
Missing Technical SEO
The site was missing a video sitemap and had no VideoObject schema, making it impossible for Google to crawl the videos.
Low Traffic to Video Content
Because the videos weren’t appearing in search, no one was landing on their high-value tutorial pages.
No On-Site Optimization
The text surrounding the embedded videos was thin and not optimized for video keywords.
Rank Your Videos on Google
“Want your website’s videos to appear in Google search results and drive leads? Explore our video search optimization services!”
Our Approach – How We Solved These Challenges
Video Schema Markup (Rich Snippets)
This was our primary focus. We manually implemented VideoObject schema on the 50+ blog posts that contained a video, including thumbnail, duration, and description.
Technical Video SEO
We generated and submitted a Video Sitemap directly to Google Search Console to tell Google exactly where every video on their site lived.
On-Site Video & Schema Optimization
We rewrote the on-page text surrounding each embedded video, including a keyword-rich H2 title and a transcript to add context for Google.
Video Keyword & Topic Research
We analyzed “how-to” and “what-is” queries related to their software, ensuring the video and the surrounding text matched the user’s intent.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Clicks (from Google Video Snippets) | ~10/mo | 22,000/mo | +21,900% |
| Pages with Video Indexed (GSC) | 0 | 78 | +7,800% |
| Organic MQLs (from video pages) | 3/mo | 35/mo | +1,066% |
Free Video SEO Consultation
“Not getting rich snippets? Book a Free Video SEO Consultation and let’s get your videos indexed!”
Advice for Marketers & Brand Owners
- Don’t just upload to YouTube; optimize your website. Google wants to show video snippets from your own domain.
- VideoObject schema is not optional. If you want to rank in Google’s video results, you must use schema.
- Submit a Video Sitemap. Don’t make Google hunt for your videos; hand them a map.
- Context is key. Surround your embedded video with relevant, keyword-rich text (like a transcript or summary) to help Google understand what it’s about.
Extra Factors That Made It Work
- A flawless and detailed implementation of VideoObject schema was the #1 success factor.
- Submitting the video sitemap directly forced Google to crawl and index the videos within weeks.
- Using the GSC Video Indexing Report to troubleshoot and confirm our fixes.
