Seasonal Domination: A Storm & Impact Window Strategy
Client: A window company specializing in impact-resistant windows in a hurricane zone.
Challenges We Faced
The client’s business was seasonal, and they missed out on pre-storm rushes because they weren’t ranking for protection keywords:
Generalist Ranking
They ranked for “windows” but not for specific needs like “impact windows” or “hurricane shutters.”
Missed Seasonality
They didn’t have content ready for hurricane season.
Weak Service Area Pages
They served 5 coastal towns but only ranked in one.
Low Trust
Customers were wary of hiring a service without strong reviews or certifications.
No Emergency-Focused Messaging
The site didn’t address storm preparedness, urgency, or timelines—reducing conversions during high-intent pre-storm searches.
Capture Every Season
“Don’t miss out on the storm season rush. Our Storm & Hurricane Window SEO services ensure you rank for protection, all year round.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Product-Specific)
We built a unique page for every protection product (Impact Windows, Accordion Shutters, Storm Panels).
Local Keyword Research (Seasonality)
We planned a content calendar to update and promote specific protection pages right before hurricane season.
Off-Page SEO (Service Areas)
We created unique landing pages for each of the 5 coastal towns they served, optimizing for “[Town] Impact Windows.”
Google Business Profile Management
We posted seasonal tips (e.g., “How to prepare your windows for a storm”) on GMB to drive engagement.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Quote Requests | 20/mo | 120/mo | +500% |
| Rankings for “Impact Windows” | #14 | #1 | +13 spots |
| Service Area Rankings (Top 3) | 1 Town | 5 Towns | +400% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our window installer seo services team!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “windows” when a storm is coming; they search for “hurricane windows.” You need a page for every product.
- Timing is everything. Update your “protection” pages before the season starts.
- Expand your footprint. Use location-specific landing pages to rank in every coastal town you serve.
Extra Factors That Made It Work
- The Product-Specific Pages allowed them to capture highly motivated traffic that general competitors missed.
- Service Area Pages expanded their reach without opening new offices.
- GMB Posts with safety tips kept them top-of-mind for local homeowners.
