Building E-E-A-T: An Authority Link Insertion Strategy for a YMYL Blog
Client: A personal finance blog (a “YMYL” – Your Money Your Life – topic).
Challenges We Faced
The client’s content was well-written, but as a YMYL site, it had zero trust with Google, which was killing their rankings:
Failing E-E-A-T
Their blog posts made big claims about investing and saving but had zero outbound links for seo to back them up (no citations).
No Topical Authority
Google saw their content as untrustworthy opinion, not as expert advice.
Low Rankings
Their “best of” articles (e.g., “best high-yield savings accounts”) were “stuck” on page 3+, as Google saw them as untrustworthy.
Content Looked Like a “Dead End”
The content was all self-promotional, with no links to external, authoritative sources, signaling a poor user experience.
No Internal Linking to Related Posts
Articles weren’t linked to other blog posts, reducing topical authority and user engagement.
Build E-E-A-T & Trust
“Is your YMYL content failing to rank? Our Authority Link Insertion service will build the trust and E-A-T signals Google needs to see.”
Our Approach – How We Solved These Challenges
Comprehensive Outbound Link Audit
We audited their top 20 “money” articles and found they had an average of only 1-2 outbound links per post, mostly to their own “contact” page.
Authority Link Insertion
This was the key. Our outbound link building company went through their pillar content and added 5-10 new, high-authority, contextual external links seo (e.g., to .gov sites, financial news like Forbes, and .edu studies).
Content Refresh Services
We didn’t just add links; we refreshed the content around them. We updated old statistics with new 2025 data and cited the new, authoritative source.
Nofollow & Dofollow Strategy
We ensured all new, authoritative citations were “dofollow” (as they were editorial), but that any “sponsored” product links were correctly tagged as “nofollow” or “sponsored.”
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Avg. Authoritative Outbound Links (per post) | 1-2 | 8-10 | +400% |
| Page 1 Rankings (for YMYL keywords) | 2 | 15 | +650% |
| Organic Traffic (to optimized posts) | 5,000/mo | 22,000/mo | +340% |
Free E-E-A-T Audit
“Not sure why Google doesn’t trust your site? Claim a Free Outbound Link Audit and let our outbound linking service find your trust gaps!”
Advice for Marketers & Brand Owners
- For YMYL (Health, Finance, Law), a strong outbound linking strategy is mandatory for E-E-A-T.
- You must cite your sources. Authority Link Insertion (linking to .gov, .edu, or top-tier news) is the best way to prove your content is well-researched.
- A good outbound links for seo strategy makes your content a “hub” of information, not a “dead end.”
- Don’t just add links; refresh the content around them to show Google the page is “fresh” and trustworthy.
Extra Factors That Made It Work
- The Authority Link Insertion (adding citations) was the #1 signal that boosted their E-E-A-T.
- Our Competitor Outbound Link Analysis showed us which sources Google already trusted in their niche, so we cited them too.
- Updating the “date modified” after the refresh signaled “freshness” to Google.
