Dominating “Emergency” Keywords: A Bed Bug & Termite SEO Strategy
Client: A family-owned pest control company in a large city.
Challenges We Faced
The client was losing business to national chains because they weren’t ranking for high-urgency pests:
No “Urgent” Rankings
They ranked for “pest control” but were invisible for “bed bug heat treatment” and “termite inspection.”
Unoptimized GMB
Their GMB profile didn’t list their specific pest services, causing them to miss “Map Pack” searches.
Generic Service Pages
They had one page listing all bugs, which diluted their relevance for specific infestations.
Zero Leads
They relied 100% on expensive PPC ads and got almost zero organic calls.
Weak Local Signals
Inconsistent NAP details and lack of localized content reduced trust and visibility in local search results.
Capture Emergency Calls
“Is your phone silent? Our Termite & Bed Bug SEO strategy puts you in front of homeowners when they need you most.”
Our Approach – How We Solved These Challenges
Service Page Optimization
We built 12 new pages, one for each specific pest (e.g., “Bed Bug Removal,” “Termite Control,” “Roach Extermination”).
We optimized these pages with Local Keyword Research targeting their specific city.
Google Business Profile Management
We added all specific pest services to their GMB menu and posted weekly updates about “signs of infestation.”
We launched a review campaign, texting past customers for feedback.
Off-Page SEO (Local Link Building)
We built citations on local directories and sponsored a local community event to get a high-authority local link.
Technical SEO
We made the site mobile-friendly and added a sticky “Call Now” button for mobile users.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 8/mo | 95/mo | +1087% |
| Map Pack Rankings (“bed bug removal”) | #18 | #2 | +16 spots |
| Total Organic Inspections Booked | 3/mo | 40/mo | +1233% |
Free Pest SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our pest control seo company find your gaps!”
Advice for Marketers & Brand Owners
- Be specific. Don’t just target “bugs.” Target the specific pest. A “Bed Bug” page converts a panicked customer better than a generic “Pest” page.
- GMB is your lifeline. For emergency services, your Google Map listing is more important than your website.
- Get reviews. Reviews are the #1 ranking factor for the Map Pack. Ask every happy customer.
Extra Factors That Made It Work
- The Review Management strategy took them from 5 to 55 reviews in 5 months.
- The sticky “Call Now” button on mobile drastically improved conversion rates.
- Targeting specific neighborhoods in their service pages helped them rank for “exterminator in [Neighborhood].”
