Storming the Map Pack: A “Near Me” Strategy for Residential Roofing
Client: A single-location, family-owned roofing company in a hail-prone area.
Challenges We Faced
The client was losing all post-storm business to “storm chaser” companies with better SEO:
No “Map Pack” Ranking
They were on Page 3 of Google Maps for “roofer near me” and “storm damage repair.”
Unoptimized GMB
Their GMB profile had old photos, no Q&A, and only 5 reviews.
Generic Service Page
They had one page for “Roofing,” which didn’t rank for “shingle replacement” or “leak repair.”
Zero Organic Leads
They relied 100% on door-knocking and referrals.
No Seasonal Content
The website lacked timely storm-related blog posts or landing pages, missing spikes in search demand after hail or wind events.
Get More Storm Work
“Don’t let storm chasers take your jobs. Our Storm Damage SEO strategy puts you in front of homeowners when they need you most.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We claimed and optimized their GMB, adding “Emergency Service” hours, photos of recent jobs, and answering common homeowner questions.
We launched a review campaign, texting past customers for feedback.
Service Page Optimization
We built 5 new pages for specific residential services (e.g., “Asphalt Shingle Roofs,” “Metal Roofing,” “Roof Leak Repair”).
We optimized these pages with Local Keyword Research targeting their city and county.
Off-Page SEO (Local Link Building)
We built citations on local directories (Angi, BBB) and sponsored a local charity event to get a high-authority local link.
Storm Damage SEO
We created a specific “Storm Damage Repair” landing page optimized for fast deployment after weather events.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 5/mo | 85/mo | +1600% |
| Map Pack Rankings (“roofer near me”) | #22 | #2 | +20 spots |
| Total Organic Inspections Booked | 2/mo | 45/mo | +2150% |
Free Local SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our roofing seo company find your gaps!”
Advice for Marketers & Brand Owners
- Be ready for the storm. Have a “Storm Damage” page ready before the hail hits so you can rank instantly.
- GMB is your storefront. For local roofers, your Google Map listing is more important than your homepage.
- Reviews win bids. Homeowners trust companies with recent, 5-star reviews. Automate your review requests.
Extra Factors That Made It Work
- The Reputation Management strategy took them from 5 to 60 reviews in 5 months.
- The “Storm Damage” page ranked #1 locally during the first big storm of the season.
- Targeting specific neighborhoods in their service pages helped them rank for “roofer in [Neighborhood].”
