Building Trust with Niche & Industry-Specific Citations
Client: A dermatologist’s private practice in a competitive medical district.
Challenges We Faced
The client was a respected doctor but lacked the specific online trust signals (E-E-A-T) needed to rank in the medical (YMYL) space
Missing Niche Citations
They had a GMB, but were completely absent from critical medical directories like Healthgrades, Vitals, and Zocdoc.
Missing Niche Citations
They had a GMB, but were completely absent from critical medical directories like Healthgrades, Vitals, and Zocdoc.
Weak GMB Profile
Their GMB was basic and not optimized for medical-specific keywords or services.
Low E-E-A-T Signals
When patients “Googled” the doctor’s name, these authoritative health directories did not appear, creating a lack of trust.
Outranked by Competitors
Competing dermatologists had fully built-out profiles on all major health directories, giving them higher trust and authority.
Build Trust in Your Niche
“Are you a doctor or lawyer? Our Niche & Industry Citations service builds your authority on the directories that matter most.”
Our Approach – How We Solved These Challenges
Customized Citation Strategy
Our local citation management strategy focused on building E-E-A-T. We identified the top 15 “must-have” medical directories.
Niche & Industry Citations
We manually built and fully optimized 15 new profiles on Healthgrades, Vitals, Doximity, and other key medical directories.
Listing Enhancement
We didn’t just “build” the listings; we enhanced them. We uploaded the doctor’s headshot, “About Me” bio, list of accepted insurance, and all medical specialties.
GMB & Local Profile Sync
We ensured the doctor’s “official” website and GMB profile were linked from all these new, authoritative medical citations, creating a powerful, interconnected web of trust.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Niche Medical Directory Listings | 1 (GMB) | 16 (GMB + 15) | +1500% |
| Referral Traffic (from directories) | Not in Top 20 | 150/mo | +2900% |
| New Patient Bookings (from SEO) | 10/mo | 45/mo | +125% |
Free Competitor Citation Analysis
“Not sure where your competitors are listed? Book a Free Citation Analysis and let our local citation management company build your strategy!”
Advice for Marketers & Brand Owners
- Go beyond GMB. For “YMYL” (Your Money Your Life) professions like medical or legal, you must be in your Niche & Industry Citations.
- Complete your profiles 100%. A listing with a photo, bio, and list of services is 10x more powerful than a blank one.
- Niche citations build E-E-A-T. These listings are a powerful signal to Google that you are a real, trusted, and authoritative expert in your field.
- Sync all profiles to your website and GMB to create a strong, interconnected “brand bubble.”
Extra Factors That Made It Work
- The Niche & Industry Citations were the key. Fully completed profiles on Healthgrades and Vitals drove highly qualified referral traffic.
- Competitor Citation Research showed us exactly which directories the top-ranking dermatologists were using.
- Implementing Physician schema on the website verified the doctor’s credentials.
