From Hidden to Hotspot: A Multi-Location GMB Strategy
Client: A family-owned pizza chain with 5 locations in a major metro area.
Challenges We Faced
The client was losing the “pizza near me” battle to Domino’s and Papa John’s:
Duplicate Listings
Several locations had unclaimed duplicate profiles created by users, splitting their reviews.
Inconsistent Menus
Their GMB menu links went to 3rd-party delivery apps (taking a fee) instead of their own site.
Low Photo Volume
Profiles lacked photos of their new specialty pies, reducing click-through rates.
No “Google Posts”
They weren’t using posts to promote their weekly specials.
Inconsistent NAP Across Locations
Business names, addresses, and phone numbers varied slightly between locations, weakening local ranking signals and customer trust.
Get More Orders
“Tired of delivery apps taking your profit? Our Core Profile & Category Optimization drives direct orders.”
Our Approach – How We Solved These Challenges
Profile Consolidation
We merged duplicate listings and verified ownership of all 5 locations.
Menu Optimization
We manually entered their full menu into the GMB dashboard and updated the “Order” link to their direct ordering system.
Visual Strategy
We uploaded high-res photos of every menu item and encouraged customers to upload their own.
Google Posts Campaign
We launched a weekly “Offer” post strategy promoting their “Two-for-Tuesday” deal.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Map Pack Views | 15,000/mo | 85,000/mo | +466% |
| Direct Website Orders | 250/mo | 1,200/mo | +380% |
| “Direction” Requests | 800/mo | 2,500/mo | +212% |
Free Profile Audit
“Do you have duplicate listings? Claim a Free GMB Audit and let our google my business optimization company clean up your map presence!”
Advice for Marketers & Brand Owners
- Own your menu. Don’t let DoorDash or UberEats control your GMB menu link. Drive traffic to your site to save commission fees.
- Post weekly. Google Posts expire (or get buried). Post offers weekly to keep your profile active and engaging.
- Fight duplicates. Duplicate listings dilute your ranking power. Hunt them down and merge them.
Extra Factors That Made It Work
- The google business profile optimization included adding “Pizza Delivery” and “Italian Restaurant” as secondary categories, broadening their reach.
- Review Generation via QR codes on pizza boxes boosted their star rating from 4.1 to 4.6 average.
