Dominating the Map Pack: A “Near Me” Strategy for Residential HVAC
Client: A family-owned HVAC company serving a city and 5 surrounding suburbs.
Challenges We Faced
The client was a trusted local name but was losing all “emergency” business to larger franchises:
No “Map Pack” Ranking
They were on Page 2 of Google Maps for “AC repair near me” and “furnace repair.”
Unoptimized GMB
Their GMB profile had old photos, no Q&A, and only 10 reviews.
Generic Service Page
They had one page for “HVAC Services,” which didn’t rank for specific jobs like “boiler repair.”
Zero Leads
They relied 100% on referrals and got almost zero organic calls from new customers.
Weak Local Citations
Their business was inconsistently listed across local directories, reducing trust signals to Google.
Get More Emergency Calls
“Is your phone silent during a heatwave? Our Residential HVAC SEO strategy puts you in the Map Pack for ’emergency’ searches.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We claimed and optimized their GMB, adding “24/7 Emergency Service” hours, photos of their branded trucks, and a Q&A section.
We launched a review campaign, texting past customers for feedback.
Service Page Optimization
We built 8 new pages, one for each specific service (e.g., “Ductless Mini-Split,” “Furnace Installation,” “AC Tune-Up”).
We optimized these pages with Local Keyword Research targeting their specific city.
Off-Page SEO (Local Link Building)
We built citations on local directories (Angi, BBB) and sponsored a local charity event to get a high-authority local link.
Technical SEO
We made the site mobile-friendly and added a sticky “Call Now” button for mobile users.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 5/mo | 85/mo | +1600% |
| Map Pack Rankings (“AC repair near me”) | #18 | #3 | +15 spots |
| Total Organic Traffic | 100/mo | 1,200/mo | +1100% |
Free Local SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our hvac seo company find your gaps!”
Advice for Marketers & Brand Owners
- Niche down your pages. Don’t just have an “HVAC” page. Have a page for every single service you offer.
- GMB is your lifeline. For emergency services, your Google Map listing is more important than your website.
- Get reviews. Reviews are the #1 ranking factor for the Map Pack. Ask every happy customer.
Extra Factors That Made It Work
- The Review Management strategy took them from 10 to 65 reviews in 6 months.
- The sticky “Call Now” button on mobile drastically improved conversion rates.
- Targeting specific neighborhoods in their service pages helped them rank for “HVAC in [Neighborhood].”
