Building a Sales Funnel: A Shopify Blog & Content SEO Strategy
Client: A niche e-commerce store specializing in high-end baking supplies.
Challenges We Faced
The client’s store was “transactional only” and had no “top-of-funnel” traffic, making it 100% reliant on paid ads:
No “Top-of-Funnel” Traffic
The site got zero traffic from users searching for “how to…” or “best…”
No Topical Authority
Google didn’t see them as an “expert” in baking; they were just a reseller.
Empty Blog
Their Shopify Blog & Content SEO was non-existent.
High Ad Spend
They relied 100% on expensive paid ads to drive traffic.
Losing to Food Bloggers
All “best sourdough starter” and “how to make a baguette” traffic was going to food bloggers, not their store.
Build Your Sales Funnel
“Want to attract ‘top-of-funnel’ customers? Our Shopify Blog & Content SEO services will build your authority and drive sales.”
Our Approach – How We Solved These Challenges
In-Market Keywords Research
We found 100+ “informational” (e.g., “how to make sourdough”) and “commercial” (e.g., “best flour for sourdough”) keywords their audience was searching for.
Shopify Blog & Content SEO
We launched a new, high-value blog. Our seo agency for shopify created 25+ “pillar” posts and guides (e.g., “The Ultimate Sourdough Guide for Beginners”).
SEO-Optimized Content Creation
We wrote content that answered user questions and naturally linked to their products (e.g., the “Sourdough Guide” linked to their “Sourdough Starter Kit” and “Banneton Baskets”).
Off-Page SEO & Link Building
We promoted the new guides to food bloggers, who were happy to link to them as a valuable resource.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Organic Traffic (to Blog) | <100/mo | 30,000/mo | +29,900% |
| Revenue from Blog Traffic | $0/mo | $12,000/mo | +$12,000/mo |
| New Referring Domains (from outreach) | 12 | 75 | +525% |
Free Content SEO Analysis
“Not getting any traffic to your blog? Request a Free Content SEO Analysis and let our best shopify seo agency build your strategy!”
Advice for Marketers & Brand Owners
- Your Shopify Blog is your most powerful tool for attracting “top-of-funnel” customers.
- Create content that solves your customer’s problem, then link to your product as the solution. This is the best shopify seo strategy.
- Use your blog to build “linkable assets.” Bloggers will link to a “how-to” guide, not your product page. These links boost your entire store’s authority.
Extra Factors That Made It Work
- The new “Ultimate Guides” (pillar content) became “link magnets.”
- A strong internal linking strategy from the new blog posts to the product pages.
- The client’s new, relevant traffic from the blog converted at a high rate.
