Dominating the Short-Term Rental Market: A Local Search & Visibility Transformation
Client: Onyx Properties Visalia
Challenges We Faced
Onyx Properties needed to overcome significant digital hurdles to establish itself as a leader for furnished rentals in the Visalia, CA area:
Low Initial Search Authority
The client struggled with a low baseline for organic search traffic compared to established competitors.
Weak Click-Through Rates
An initial CTR of 1.4% indicated that search results were not effectively capturing user interest.
Limited Direct and Social Reach
Baseline metrics for direct and social traffic were low, limiting the brand’s total reach in the region.
High Search Competition
Facing a market with 70+ high search volume keywords, the brand was not initially ranking in the top positions for key terms.
Limited Local Market Visibility
The brand lacked strong visibility across local rental searches.
Rule Your Local Rental Market
“Is your property rental business hidden on page 2? We helped Onyx Properties achieve 559% growth in organic search by owning their city’s top keywords.”
Our Approach – How We Solved These Challenges
High-Volume Keyword Domination
We targeted a list of 70+ high-intent keywords, successfully securing #1 rankings for terms like “Midterm rentals.”
Targeted Localized Content
Optimized the site for hyper-local terms such as “temporary luxury living housing visalia ca,” reaching a #2 ranking.
Search Performance Enhancement
Focused on improving technical SEO and on-page elements, which successfully moved the average position from 29.2 to 23.7.
CTR Optimization Strategy
By refining search snippets and metadata, we improved the CTR from 1.4% to 2.5%, driving a significant increase in clicks.
Results
| Metric | Before (Prev. 9mo) | After (Last 9mo) | Growth |
| Total Users | 362 | 2,763 | +663.26% |
| Organic Search Users | 259 | 1,709 | +559.85% |
| Direct Traffic | 97 Users | 936 Users | +864.95% |
| Total Search Clicks | 684 | 1,010 | +47.66% |
Free Rental Visibility Audit
“Not showing up for ‘furnished rentals’ in your area? Claim a Free Local Audit and see how we can put you at #1 like we did for Onyx Properties!”
Advice for Marketers & Brand Owners
- Focus on Local Intent: For property rentals, ranking #1 for broad terms like “Midterm rentals” in your specific city is more effective than generic state-wide keywords.
- Direct Traffic as a Brand Signal: A massive 864% increase in direct traffic shows that a strong SEO presence also builds long-term brand recall among local users.
- CTR Drives Results: Moving from a 1.4% to a 2.5% CTR can significantly increase site visits even without huge jumps in total ranking positions.
Extra Factors That Made It Work
- Multi-Channel Synergy: While organic search grew by 559%, organic social also improved by 675%, creating a broad digital footprint across the region.
- Ranking Consistency: Securing Top 5 positions for highly competitive terms like “Insurance-approved temporary housing” ensured steady high-value lead generation.
