Driving E-commerce Sales: A Pinterest & Image Sharing Strategy
Client: A D2C (Direct-to-Consumer) e-commerce store selling “home decor” and furniture.
Challenges We Faced
The client’s site was highly visual, but they were getting no referral traffic from visual-first platforms:
No Image Sharing (Pinterest, Instagram)
Their beautiful, high-quality product images had no “Pin it” button, a massive missed opportunity.
No Static & Floating Share Buttons
A UI/UX Analysis found no share buttons of any kind on their product or blog pages.
Missing Referral Traffic
GA4 showed <100 visits/month from Pinterest, while competitors were getting 20,000+.
Poor Mobile & Responsive Sharing
The native Shopify share functions were hidden and not user-friendly.
No Optimized Image Descriptions
Product images lacked keyword-rich alt text or descriptions, limiting visibility on Pinterest and search.
Get Your Products Shared
“Want to get your product images on Pinterest? Our Image Sharing (Pinterest, Instagram) service makes your content easy to pin and drives referral sales.”
Our Approach – How We Solved These Challenges
Comprehensive Audit
We analyzed competitor sites and GA4 referral traffic to confirm that Pinterest was their single biggest missed opportunity.
On-Page Button Implementation
We installed a lightweight social sharing integration app and configured it to show a clean, floating share bar on all blog posts.
Image Sharing (Pinterest, Instagram)
This was the key. We enabled a “Save to Pinterest” button that appeared on-hover over every product and blog image, making it easy to pin.
Open Graph & Twitter Card Implementation
We ensured all product pages had correct og:image tags that pulled the high-quality, “pinnable” product photo.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Referral Traffic (from Pinterest) | <100/mo | 15,000/mo | +14,900% |
| Referral Revenue (from Social) | ~$50/mo | $10,500/mo | +20,900% |
| Total Image “Pins” from Site | ~20 | 5,000+ | +24,900% |
Free E-commerce Sharing Audit
“Not sure why your products aren’t being shared? Book a Free Social Sharing Audit and let our team build your strategy!”
Advice for Marketers & Brand Owners
- For visual niches (fashion, decor, food), a “Pin it” button (Image Sharing (Pinterest)) is your most valuable social sharing integration.
- Mobile & Responsive Sharing is critical. Your share buttons must be “thumb-friendly” and easy to tap.
- Make it easy. An on-hover “Pin it” button removes all friction and encourages passive sharing.
Extra Factors That Made It Work
- The on-hover “Pin it” button was the #1 driver of new traffic.
- This strategy turned their existing product photography (which they had already paid for) into a passive, free traffic-driving engine.
- We used GA4 and UTM & Analytics Tracking to prove the direct ROI from the new Pinterest traffic.
