Dominating the Map Pack: A Local SEO Strategy for Window Replacements
Client: A local, family-owned window installation company in a competitive suburban area.
Challenges We Faced
The client was a trusted local installer but was losing all “near me” leads to national brands like Anderson and Pella:
No “Map Pack” Ranking
They were on Page 3 of Google Maps for “window replacement near me.”
Unoptimized GMB
Their GMB profile had no project photos, incorrect hours, and only 4 reviews.
Generic Service Page
They had one page for “Windows,” which didn’t rank for specific types like “vinyl windows” or “double hung.”
Zero Organic Leads
They relied 100% on expensive door-knocking and flyers.
No Local Trust Signals
Missing warranties, local certifications, and city-specific case studies made it harder to compete with national brands.
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“Is your schedule empty? Our Residential Window SEO strategy puts you in the Map Pack for homeowners ready to buy.”
Our Approach – How We Solved These Challenges
Google Business Profile Management
We claimed and optimized their GMB, adding “Window Installation Service” as the primary category.
We posted weekly photos of completed installations.
We launched a review campaign, texting past customers for feedback.
Service Page Optimization
We built 6 new pages, one for each specific window type (e.g., “Vinyl Windows,” “Energy Efficient Windows,” “Sliding Glass Doors”).
We optimized these pages with Local Keyword Research targeting their specific city.
Off-Page SEO (Local Link Building)
We built citations on local directories (Houzz, Angi) and sponsored a local charity event to get a high-authority local link.
Technical SEO
We made the site mobile-friendly and added a sticky “Get a Free Quote” button for mobile users.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| “Click-to-Call” Leads (GMB) | 3/mo | 55/mo | +1733% |
| Map Pack Rankings (“window replacement near me”) | #25 | #2 | +23 spots |
| Total Organic Estimates Booked | 1/mo | 35/mo | +3400% |
Free Local SEO Audit
“Not sure why you aren’t ranking? Claim a Free Local Audit and let our window installation seo company find your gaps!”
Advice for Marketers & Brand Owners
- Niche down your pages. Don’t just have a “Windows” page. Have a page for every single style you install.
- GMB is your storefront. For local installers, your Google Map listing is more important than your website.
- Photos sell windows. “Before and after” photos are the most powerful proof you have. Post them on GMB weekly.
Extra Factors That Made It Work
- The Reputation Management strategy took them from 4 to 45 reviews in 5 months.
- The sticky “Get a Quote” button on mobile drastically improved conversion rates.
- Targeting specific neighborhoods in their service pages helped them rank for “window replacement in [Neighborhood].”
