Restoring Trust: A Personal & Executive Reputation Management Campaign
A high-profile CEO of a national tech company.
Challenges We Faced
The client was a respected executive, but their personal search results were damaging their professional credibility:
Old Negative News
An article about a failed business from 10 years ago was ranking #3 for their full name.
No Personal Brand
They had no personal website or optimized social media, allowing others to control their story.
Misleading Knowledge Panel
Their Google Knowledge Panel was sparse and pulled a negative quote from the old article.
Losing Opportunities
The client was losing speaking gigs and board seat opportunities because people were “Googling” their name.
Control Your Personal Brand
“Is a negative search result hurting your career? Our Personal & Executive Reputation Management services can help you take control.”
Our Approach – How We Solved These Challenges
Comprehensive Reputation Audit
We “Googled” the client’s name and all variations to create a complete map of all positive, neutral, and negative assets.
Positive Content Creation & Promotion
We created a new personal website/blog (“https://www.google.com/search?q=CEO-Name.com”) as the central hub for their brand.
We fully optimized their LinkedIn, Twitter, and professional bios.
We created a new, neutral, and well-sourced Wikipedia draft.
On-Page SEO for Positive Assets
All new assets were optimized for their name. We used Person schema on the new website to help Google understand who they were.
Off-Page SEO & Link Building
We ran a guest-posting campaign, placing 10+ thought-leadership articles (written by our Content Creation team) on high-authority tech blogs, all linking back to their new personal website.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Negative Results (Page 1) | Position #3 | Page 3 (#25) | -22 spots |
| Positive-Controlled Search Results (Page 1) | 1 / 10 (LinkedIn) | 9 / 10 (Website, LinkedIn, Twitter, Wikipedia, 5 positive articles) | +800% |
| Secured Knowledge Panel | No | Yes (Positive) | N/A |
Free Personal SERP Analysis
“Google your name. Don’t like what you see? Book a Free, Confidential Consultation with our reputation management agency!”
Advice for Marketers & Brand Owners
- Control your name. If you don’t own the search results for your name, someone else will.
- The best way to get a Knowledge Panel is to build neutral, third-party mentions on authoritative sites (like industry blogs, news, and Wikipedia).
- Build a “hub” for your brand. A personal website is the #1 asset you can control and should be the #1 ranking result for your name.
- E-E-A-T (Expertise, Authoritativeness, Trust) is critical for personal reputation. Guest posting on industry blogs is the best way to build it.
Extra Factors That Made It Work
- The Off-Page SEO campaign to the new personal website was essential for pushing it to the #1 spot.
- Securing the Wikipedia page was a major win that locked in the positive Knowledge Panel.
- Using Google Alerts to monitor for any new negative mentions in real-time.
