Scaling Link Building: A White-Label Guest Posting Partnership
A full-service digital marketing agency with 20+ clients in diverse niches (law, health, e-com)
Challenges We Faced
The agency was excellent at web design and PPC, but was failing at link building, which was costing them clients:
Traffic Loss to AI Overviews
Core traffic from “what is [symptom]” or “benefits of [supplement]” was being lost to Google’s AI answers.
Losing Clients
Clients were leaving for SEO-specialized agencies because their rankings were stagnant.
No In-House Expertise
The agency lacked the in-house team, tools (Ahrefs, Pitchbox), and relationships to build links.
Inability to Scale
They couldn’t build links at scale or across the diverse niches of their clients (e.g., a dentist, a SaaS, and a clothing store).
Bad Past Experience
They hired a “cheap” link builder who used PBNs and got one of their clients a Google penalty.
Scale Your Agency’s SEO
“Need to deliver high-quality links for your clients at scale? Our white-label guest posting services are your secret weapon.”
Our Approach – How We Solved These Challenges
White-Label Guest Posting
We acted as their anonymous, “in-house” link-building department. All communication and reports were 100% white-labeled.
Prospecting & Vetting
We gave the agency a transparent dashboard of all vetted link prospects before outreach, giving them full approval and veto power.
We vetted every site for DR, organic traffic (using Ahrefs), and niche relevance.
Niche-Specific Placements
Our diverse outreach team, which has contacts in hundreds of niches, secured high-quality placements for all their clients.
Link Placement & Monitoring
We provided a clean, white-label report at the end of each month showing all live links, DR, and traffic, which they passed directly to their clients.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Avg. Client DR Growth (Portfolio) | +2 points (YoY) | +11 points (YoY) | +450% |
| Agency Client Retention Rate | 65% | 90% | +38% |
| Links Built per Month (Avg.) | 10 (low-quality) | 75 (high-quality) | +650% |
Free White-Label Consultation
CTA 2 – Free White-Label Consultation
“Losing clients over link building? Request a Free Consultation and learn how our guest posting agency can help you scale!”
Advice for Marketers & Brand Owners
- Don’t try to do it all. If link building isn’t your core competency, partner with a white-label guest posting expert.
- Trust but verify. Demand a Prospecting & Vetting process from your partner. You should always know where your links are being built.
- “Cheap” links will cost you more. A PBN link that gets your client penalized is the most expensive link you can buy.
- Focus on what you do best and outsource the rest to a trusted agency partner.
Extra Factors That Made It Work
- Our Relationship-Based Outreach meant we already had connections in most of their clients’ niches, allowing us to scale quickly.
- We provided all the High-Quality Content Creation, taking the entire workflow off the agency’s plate.
