Selling the Lifestyle: An Outdoor Living Space SEO Strategy
Client: A contractor specializing in decks, pergolas, and outdoor kitchens.
Challenges We Faced
The client offered a complete outdoor living service but was lost in the general “deck builder” results:
Generalist Ranking
They ranked for “deck builder” but not for specific needs like “pergola installation” or “outdoor kitchen builder.”
Weak Service Area Pages
They served the entire county but only ranked in one town.
Missed Intent
Their content didn’t showcase the lifestyle benefits of a complete outdoor space.
Low Trust
Customers were skeptical about whether refacing would look “cheap.”
Capture the Outdoor Market
“Don’t miss out on outdoor living jobs. Our Outdoor Living Space SEO services ensure you rank for every project type.”
Our Approach – How We Solved These Challenges
Service Page Optimization
We built a unique page for every specific service (Cabinet Refacing, Custom Door Installation, Countertop Replacement).
SEO-Optimized Content Creation
We created a “Refacing vs. Replacing” guide that broke down the costs and benefits, targeting research-phase buyers.
Off-Page SEO
We created unique landing pages for each of the 5 towns they served, optimizing for “[Town] Outdoor Living Contractor.”
Google Business Profile Management
We posted “before and after” photos of dramatic backyard transformations on GMB to show the value.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Outdoor Living Leads | 2/mo | 25/mo | +1150% |
| Rankings for “Pergola Builder” | #15 | #1 | +14 spots |
| Service Area Rankings (Top 3) | 1 Town | 6 Towns | +500% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our best SEO company for deck builders!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “deck builder” when they want a pergola; they search for “pergola builder.” You need a page for every structure.
- Sell the lifestyle. Create content that helps customers visualize their new outdoor space.
- Expand your footprint. Use location-specific landing pages to rank in every town you serve.
Extra Factors That Made It Work
- The Lifestyle-Specific Pages allowed them to capture highly motivated traffic.
- Service Area Pages expanded their reach across the county.
- GMB Posts with photos kept them top-of-mind for local homeowners.
