Ranking in 20 Cities with One Office: A SAB Landing Page Strategy
Client: A service-area roofing company with one central office but serving 20+ surrounding suburbs.
Challenges We Faced
The client’s business was a Service-Area Business (SAB) and struggled to rank in any city outside their GMB’s home base:
No “Map Pack” Ranking
The cafe was invisible on Google Maps, even for searches on their own street, losing all “coffee near me” traffic.
No “Suburb” Rankings
Their GMB ranked in their home city, but they were invisible in the 20+ other suburbs they served.
No Local Authority:
They had no reviews, citations, or “proof of work” in the surrounding service areas.
Duplicate Content
They had 20 “city pages” that were 99% identical, with only the city name swapped. Google was ignoring them as “spammy.”
Competitors Using Spam
Competitors were using fake P.O. Box GMBs to rank in every suburb.
Dominate Your Entire Service Area
“Want to rank in cities where you don’t have an office? Our Service-Area Business (SAB) Pages strategy is built to win.”
Our Approach – How We Solved These Challenges
Customized SEO Strategy
We stopped trying to “trick” Google with fake GMBs. Our city landing pages SEO strategy focused on building organic authority in each suburb.
Unique Content Creation
This was the key. We deleted the 20 “spammy” pages and our local landing page optimization services team built 20 new, 1,000-word, unique local SEO landing pages.
On-Page SEO
We used Local Rank Tracking to track keywords in each of the 20 target zip codes.
We implemented LocalBusiness schema on each page with a unique “serviceArea” attribute.
Local Link & Citation Building
We acquired local links (e.g., from a local suburb’s news site) pointing directly to the new, corresponding landing page.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Qualified Leads (from new landing pages) | 2/mo | 48/mo | +2300% |
| Organic Rankings (Page 1 in Suburbs) | 1 / 20 suburbs | 16 / 20 suburbs | +1500% |
| Organic Traffic (to landing pages) | ~100/mo | 6,500/mo | +6400% |
Free Service-Area SEO Analysis
“Not ranking in your target suburbs? Request a Free SEO Analysis and let our geo landing page SEO Company build your strategy!”
Advice for Marketers & Brand Owners
- Don’t use fake GMBs. The only sustainable way for a Service-Area Business (SAB) to rank in multiple cities is with high-quality, unique local SEO landing pages.
- “Find and replace” content is spam. You must create unique, valuable content for every city. Prove you work there with local testimonials and photos.
- Build local links to your local pages. A link from the “[Suburb] Chamber of Commerce” to your “[Suburb]” landing page is a powerful ranking signal.
Extra Factors That Made It Work
- The Unique Content Creation was 100% of the success. We spent time making each page genuinely unique and valuable.
- Gathering unique, geotagged photos and testimonials for each suburb was critical.
- Local Rank Tracking (using ProRankTracker) allowed us to show the client their new Page 1 rankings in all 20 target suburbs.
