Building B2B Authority: A “Stuck on Page 2” Guest Post Outreach Strategy
Client: A B2B SaaS startup in the “cybersecurity” (YMYL) space.
Challenges We Faced
The client’s in-house team was failing at backlink outreach, and their “money” pages were stuck:
Low Domain Authority
Their Domain Rating (DR) was 20, making it impossible to compete in the high-authority cybersecurity niche.
“Stuck” on Page 2
They were ranking #15-20 for high-intent keywords (e.g., “best endpoint security software”).
No E-E-A-T / Trust
They had no high-authority, niche-relevant links from top-tier tech or cybersecurity blogs.
Inefficient Outreach
Their in-house cold emails had a <1% success rate, wasting time and resources.
Authority & Rankings Challenges
The B2B SaaS cybersecurity startup (DR 20) had “money” pages stuck on page 2 (#15–20) for high-intent keywords due to low domain authority, no niche-relevant backlinks, and failed in-house outreach efforts.
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Our Approach – How We Solved These Challenges
Comprehensive Backlink Audit
We performed a deep Competitor Link Research analysis using Ahrefs to find all the high-authority sites linking to their top competitors.
Customized Outreach Strategy
We targeted only DR 50+ “cybersecurity,” “B2B tech,” and “IT” blogs to build topical relevance.
High-Quality Content Creation
Our link building and outreach service included writing 100% original, expert-level articles on data security, which editors were happy to publish.
Manual Blogger Outreach
We used Outreach Management Platforms (like Pitchbox) for personalized, Relationship-Based Outreach, not spammy email blasts.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Ahrefs Domain Rating (DR) | 20 | 42 | +22 points |
| High-Authority Links (DR 50+) | 5 | 55 | +1000% |
| Keyword Rank (“best endpoint security…”) | Page 2 (#18) | Page 1 (#4) | +14 spots |
Free Backlink Audit
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Advice for Marketers & Brand Owners
- Focus on Niche-Specific Placements (relevance) to build E-E-A-T, especially in “YMYL” niches like tech and finance.
- Relationship-Based Outreach (what a true authority link outreach company does) is the only way to get on top-tier sites.
- High-Quality Content Creationis non-negotiable for earning high-authority links.
Extra Factors That Made It Work
- The Competitor Link Research gave us a “gold list” of 100+ proven link targets.
- Our Relationship-Based Outreach got us into publications that ignore cold emails.
- We used Ahrefs and SEMrush to track competitor link velocity and ensure our link outreach services kept pace.
