Building a Brand Store: A Full-Catalogue & A+ Content Strategy
Client: An established brand (50+ SKUs) in the “pet supplies” niche.
Challenges We Faced
The client had a large product catalogue but a “messy” and inconsistent Amazon presence:
Inconsistent Branding
All 50 listings looked different. Titles, images, and descriptions were created by different people over 5 years.
No Cross-Selling
They had no Amazon A+ Content or Brand Store, so they couldn’t cross-sell their other products.
Duplicate/Old Listings
Old, “ghost” listings were competing with their new ones, splitting sales and reviews.
Poor Review Management
They were not responding to customer Q&A or reviews, leading to low customer trust.
Weak Keyword Strategy
Many listings were missing relevant keywords, causing products to rank poorly in Amazon search results.
Build Your Amazon Brand
“Is your Amazon store inconsistent and underperforming? Our amazon seo optimization company will build A+ Content and optimize your full catalogue.”
Our Approach – How We Solved These Challenges
Comprehensive Amazon SEO Audit
Our amazon seo optimization company audited all 50+ ASINs and created a new, consistent “brand style guide” for all listings.
We worked with Amazon support to merge all duplicate listings.
Amazon A+ Content (at Scale)
We designed and built a full, 10-module Amazon A+ Content “brand story” that was applied to all 50 listings.
We created comparison charts that actively cross-sold related products (e.g., “Need shampoo for this brush?”).
Amazon Listing Optimization (at Scale)
We rewrote all 50+ titles and bullet points to be consistent, on-brand, and keyword-rich.
Review & Feedback Management
We implemented a system to answer all new Q&A within 24 hours and respond to all 1-3 star reviews.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Avg. Order Value (AOV) | $22.50 | $31.00 | +37.7% |
| Total Account Sales (Organic) | $150,000/mo | $280,000/mo | +86.6% |
| Avg. Unit Session Percentage | 12% | 19% | +58% |
Free Full-Account Audit
“Not sure where your brand is failing on Amazon? Request a Free Amazon Account Audit and let our amazon seo consultant agency find your gaps!”
Advice for Marketers & Brand Owners
- Amazon A+ Content is a brand tool. Use it to tell your brand story and, most importantly, cross-sell your other products.
- Consistency is key. Your titles, images, and bullet points should all have a consistent style across your entire catalogue.
- Manage your Q&A. Answering customer questions in the Q&A section is critical for Review & Feedback Management and can pre-emptively stop bad reviews.
Extra Factors That Made It Work
- The A+ Content comparison chart, which showed their other products, was the #1 driver for increasing the Average Order Value (AOV).
- Merging the duplicate “ghost” listings consolidated all the sales history and reviews onto one ASIN, boosting its rank.
- The new, professional brand consistency increased customer trust and conversion rates across the board.
