From Page 2 to #1: A Conversion-Focused Amazon SEO Overhaul
Client: An established Amazon seller in the “fitness apparel” niche.
Challenges We Faced
The client’s main product (“yoga pants”) was “stuck” on page 2 and was losing sales to competitors:
“Stuck” on Page 2
Their product was stuck at position #15 for its primary, high-volume keyword.
Low Conversion Rate
Their Unit Session Percentage (conversion rate) was only 8%, while top competitors were at 20%+.
No A+ Content
Their product description was a plain, uninspiring block of text.
Weak Keyword Optimization
Their title was “spammy” with too many keywords, and their bullet points were weak.
Low Customer Engagement
Product images and listing layout failed to grab attention, leading to fewer clicks and lost sales.
Optimize Your “Stuck” Products
“Stuck on Page 2? Our amazon seo optimization services focus on A+ Content and conversion to push your products to the top.”
Our Approach – How We Solved These Challenges
Comprehensive Amazon SEO Audit
We used Jungle Scout and Amazon Brand Analytics to analyze competitor listings, conversion rates, and the keywords they were winning.
Amazon A+ Content
This was the key. Our amazon seo consultant agency designed and built a full, high-quality Amazon A+ Content module, including brand story elements and product comparison charts.
Amazon Listing Optimization
We rewrote the title to be clear, concise, and customer-friendly.
We rewrote all 5 bullet points to focus on benefits (e.g., “Feel confident with our non-see-through fabric”) instead of just features.
Amazon Image Optimization
We added 3 new “infographic” images to their photo stack, highlighting the fabric, sizing chart, and “squat-proof” quality.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Unit Session Percentage (Conversion) | 8% | 22% | +175% |
| Main Keyword Rank (“yoga pants”) | Position #15 | Position #3 | +12 spots |
| Avg. Monthly Sales | $40,000/mo | $95,000/mo | +137.5% |
Free Competitor Analysis
“Not sure why your competitors are winning? Book a Free Amazon Competitor Analysis and let our amazon seo agency find out!”
Advice for Marketers & Brand Owners
- Amazon SEO is conversion optimization. The A9 algorithm’s #1 goal is to make a sale. A higher conversion rate leads to higher rankings.
- Amazon A+ Content is the #1 tool for boosting conversion on a “stuck” or underperforming listing.
- Review & Feedback Management is a research tool. Your 1-star reviews are a free to-do list for improving your listing.
Extra Factors That Made It Work
- The Amazon A+ Content was the biggest driver. By increasing the conversion rate, the product’s sales velocity increased, which told the A9 algorithm to rank it higher.
- The new Amazon Image Optimization (infographics) helped answer customer questions before they were asked, also boosting conversion.
