Seasonal Domination: A Wildlife & Exclusion SEO Strategy
Client: A wildlife removal company specializing in raccoons, squirrels, and bats.
Challenges We Faced
The client’s business was feast or famine. They missed out on seasonal spikes because they weren’t ranking for specific animals:
Generalist Ranking
They ranked for “pest control” but not for specific animals like “raccoon removal” or “bat exclusion.”
Missed Seasonality
They didn’t have content ready for spring baby season or winter attic invasions.
Weak Service Area Pages
They served 10 towns but only ranked in one.
Low Trust
Customers were wary of hiring a service without strong reviews or humane certifications.
No Animal-Specific Landing Pages
Lumping all wildlife services together reduced relevance for high-intent searches.
Capture Every Season
“Don’t miss out on peak season. Our Wildlife Removal SEO services ensure you rank for every animal, all year round.”
Our Approach – How We Solved These Challenges
Service Page Optimization (Animal-Specific)
We built a unique page for every single animal they removed (Raccoons, Squirrels, Bats, Skunks, etc.).
Local Keyword Research (Seasonality)
We planned a content calendar to update and promote specific animal pages right before their peak season.
Off-Page SEO (Service Areas)
We created unique landing pages for each of the 10 towns they served, optimizing for “[Town] Wildlife Removal.”
Google Business Profile Management
We posted seasonal tips (e.g., “How to raccoon-proof your trash”) on GMB to drive engagement.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Total Service Calls | 25/mo | 140/mo | +460% |
| Rankings for “Raccoon Removal” | #15 | #1 | +14 spots |
| Service Area Rankings (Top 3) | 1 Town | 8 Towns | +700% |
Free Service Area Analysis
“Want to rank in more towns? Request a Free Service Area Analysis from our local pest control seo agency!”
Advice for Marketers & Brand Owners
- Be specific. People don’t search for “pest control” when they have a raccoon; they search for “raccoon removal.” You need a page for every animal.
- Timing is everything. Update your “bat” page in summer and your “rodent” page in winter.
- Expand your footprint. Use location-specific landing pages to rank in every town you serve.
Extra Factors That Made It Work
- The Animal-Specific Pages allowed them to capture highly motivated traffic that general competitors missed.
- Service Area Pages expanded their reach without opening new offices.
- GMB Posts kept them top-of-mind for local customers.
