Winning High-Volume Keywords: An iOS Keyword Field Strategy
Client: A subscription-based “Yoga & Meditation” app.
Challenges We Faced
The client was invisible for the most important keywords in their niche:
Invisible for “Yoga”
They ranked #150 for “yoga app” and #85 for “meditation.”
Poor Title Optimization
Their title was just “BrandName.” It didn’t include any functional keywords.
Wasted Keyword Space
Their invisible iOS “Keyword Field” (100 characters) was filled with low-value words and their own brand name (a waste).
No Apple Search Ads
They weren’t using ads to defend their brand or conquest competitors.
Rank for Big Keywords
“Want to rank for high-volume terms? Our iOS App Store Optimization services maximize your metadata for Apple’s algorithm.”
Our Approach – How We Solved These Challenges
iOS App Store Optimization
We rewrote their Title to: “BrandName: Yoga & Meditation.”
We rewrote their Subtitle to target secondary keywords: “Daily Workouts & Mindfulness.”
Keyword Research & Strategy
We used Mobile Action to find high-opportunity keywords. We optimized the hidden 100-character Keyword Field to target “fitness,” “calm,” “sleep,” and competitor misspellings.
Apple Search Ads (ASA) Management
We launched an ASA campaign to bid on the exact keywords we wanted to rank organically for (“Discovery” campaigns), which boosts organic ranking signals.
Metadata Optimization
We cycled keywords every 4 weeks, testing new terms in the Keyword Field to find the best performers.
Results
| Metric | Before | After | Growth |
|---|---|---|---|
| Keyword Rank (“Yoga App”) | #150+ | #6 | +144 spots |
| Keyword Rank (“Meditation”) | #85 | #8 | +77 spots |
| Total Monthly Downloads | 2,000 | 8,500 | +325% |
Free Keyword Field Audit
“Are you wasting your hidden keywords? Request a Free Metadata Analysis from our best aso service team!”
Advice for Marketers & Brand Owners
- Use your Title wisely. The App Title has the strongest keyword weight. Put your most important keyword there.
- Don’t waste the Keyword Field. Don’t put your brand name or spaces in the iOS keyword field. Use every single character.
- Ads help organic. Using Apple Search Ads creates a “halo effect” that can boost your organic keyword rankings.
Extra Factors That Made It Work
- Moving “Yoga” into the App Title was the single biggest ranking factor.
- The synergy between the ASA campaigns and our organic app store optimization services accelerated the results.
- Regular keyword cycling (every month) allowed us to test 50+ keywords in a short time.
