A detailed GMB audit is the foundation of a successful local SEO strategy. This step helps us identify existing profile issues, uncover missed optimization opportunities, and understand how your profile compares to competitors. We focus on:

• Identifying SEO Issues: Incorrect categories, bad photos, duplicate listings, and other technical problems that affect your profile’s performance and search rankings.
• Missed Optimization Opportunities: Identifying areas where your profile isn’t fully optimized for the keywords that matter most (e.g., missing services).
• Competitor Analysis: Understanding how your competitors are performing in the Map Pack and finding ways to outperform them.
• Tailored Recommendations: Offering clear steps for optimization and improvement to ensure your profile is SEO-ready. A comprehensive audit ensures your profile is fully optimized for search engines, providing a solid foundation for the rest of your local SEO strategy.

Effective keyword research is vital for targeting the right audience and driving traffic that converts. We dive deep into local keyword research, focusing on:

• Identifying “Near Me” Keywords: Focusing on keywords that indicate strong purchase intent, ensuring that the traffic we attract is more likely to convert.
• Geo-Specific Keywords: Targeting long-tail keywords that are more specific and have lower competition but higher conversion potential (e.g., “best pizza downtown [city]”).
• Competitor Keyword Insights: Analyzing competitor keywords to identify gaps in their strategy and target untapped opportunities for your store. By identifying the right keywords, we ensure that your Google Posts and services rank for terms that will attract qualified buyers, not just traffic.

Once we have the audit and keyword research in place, we craft a customized GMB posting strategy tailored specifically to your business:

• Target Market Alignment: Ensuring that the strategy aligns with your business goals, target audience, and market trends.
• Focus on Priority Services: Focusing on posts that promote products or categories that have the highest potential for ROI.
• Adaptation to Search Trends: Adjusting the strategy to incorporate current search trends and evolving consumer behavior in your niche.
• Clear Execution Plan: Creating a roadmap for both short- and long-term GMB growth. This strategic approach ensures that every SEO action we take directly supports your business objectives and drives measurable results.

Review optimization is a critical component of GMB optimization that often gets overlooked. We optimize your review profile to make it more search-engine friendly by:

• Optimizing Review Generation: Crafting compelling, simple ways to ask your customers for reviews.
• Schema Markup Implementation: Adding structured data to your website to help products appear as rich snippets in search results, enhancing visibility.
• Professional Review Response: Encouraging customer reviews and optimizing them by responding professionally to build trust. Proper review optimization helps your products stand out in search results, improving visibility and boosting sales.

On-page SEO is essential for ensuring that your content is optimized. For GMB, this means managing your Q&A. Our optimization includes:

• Keyword-Rich Q&A Seeding: Incorporating targeted keywords into your profile’s Q&A section.
• User Experience (UX): Enhancing the navigation of your website by improving internal linking and simplifying the user journey from your GMB.
• Competitor Spam Reporting: Implementing structured data to help your product pages stand out in search results and increase click-through rates. These optimizations ensure that your site is not only search engine-friendly but also easy to navigate, creating a seamless experience for your customers.

User Interface (UI) and User Experience (UX) on your profile are pivotal for improving conversions. Our UI/UX analysis ensures that your profile is:

• User-Centric: Designing a profile that is intuitive and easy to navigate, keeping the user experience front and center (e.g., “click-to-call”).
• Conversion-Optimized: Identifying areas for improvement in your call-to-action buttons (Book, Call, Visit) to increase user engagement.
• Mobile-Optimized: Ensuring that your profile provides a seamless experience across all devices, especially mobile, which is critical for GMB. A well-designed UI/UX leads to higher engagement, longer on-site time, and better conversion rates, turning visitors into customers.

Off-page SEO builds the authority of your website, which supports your GMB. Our off-page SEO efforts include:

• Ethical Citation Building: Acquiring listings from authoritative sites (Yelp, Foursquare) to boost your domain authority and rankings.
• NAP Consistency: Partnering with your team to ensure your Name, Address, and Phone are identical across the web.
• Directory Syndication: Promoting your content across various platforms to expand your reach and visibility. Off-page SEO helps establish credibility and trust, which plays a significant role in boosting your search engine rankings.

Technical SEO focuses on improving the backend of your website, ensuring that it’s accessible, fast, and search-engine friendly. Our technical optimizations include:

• Mobile Responsiveness: Ensuring that your landing page is fully optimized for mobile devices to provide a smooth user experience.
• Page Speed Optimization: Improving your site’s loading time, which is critical for both SEO rankings and user experience.
• Crawlability & Indexability: Making sure that search engines can easily crawl and index your pages to appear in search results. Technical SEO lays the foundation for your website’s search engine visibility, ensuring that it performs well on all levels.

Content plays a pivotal role in GMB optimization. We help you produce Google Posts content that:

• Attracts Organic Traffic: By targeting high-converting keywords and creating engaging content that ranks.
• Educates and Engages Customers: Providing valuable, informative content that answers customer questions and builds trust.
• Supports Product Launches: Creating compelling content for new product launches, promotions, and seasonal campaigns to drive traffic. SEO-optimized content ensures your store appears in relevant searches, attracting visitors and converting them into customers.